President Donald Trump continues to flummox and enrage Democrats and hostile journalists with his ratings-smashing coronavirus briefings.
Their daily grandstanding, Trump-trashing and egotistical attempts at making themselves into celebrities is wreaking havoc on their ratings and profits but the network bosses don’t seem to mind.
Fox News crushed its competition on Thursday when Trump unveiled his administration’s plan for reopening the economy.
The network drew 6.4 million viewers overall and 1.29 million in the coveted 25-54 age demographic. The second hour of coronavirus briefing coverage also scored 5.15 million overall and 1.09 million in the demo.
Fox News dominated all other networks in ratings on Thursday with 2.99 million viewers overall and 575,000 demo viewers in total day and 4.54 million overall and 781,000 in the demo during primetime.
MSNBC barely surpassed CNN in overall total day and primetime viewers with 1.71 million viewers to 1.61 million and 2.53 million to 2.18 million, respectively. CNN came in second place in total day with a devastating 467,000 overall and 629,000 during primetime in the demo.
A Media Research Center study found that CNN carried approximately 69 percent of the briefings from March 30 through April 14 while MSNBC only aired 76 percent live. CNN and MSNBC viewers missed more than 13 hours of the briefings, according to MRC, while Fox News carried most briefings in full, “about 96 percent of the total duration.”
Irate former presidential candidate and Democratic Party leader Howard Dean tweeted last Tuesday, “I just told MSNBC I wasn’t going on their shows as long as they were broadcasting Trump’s press conference. It won’t make much difference if it’s just me but if 50 of you did it it would make a difference.”
He told The Hollywood Reporter Wednesday its “dangerous” for cable news networks like MSNBC, CNN and Fox News to be broadcasting the daily briefings. He was forced to admit he doesn’t know of any other political heavyweights that have joined his one-man boycott.
“Trump is not doing this for any reason other than to communicate with his base at a time where he can’t have rallies,” said Dean. “This has been a problem since Trump ran. Cable television made Donald Trump, because cable television is reality television. But it has very little to do with governance. … It’s dangerous.”
“People have died because of some of the things that Trump has said on television about hydroxychloroquine and stuff like that. And I think the cable television industry has a responsibility for those deaths, not just Trump,” said the delusional Democrat.
“They think it’s good for ratings. Morning Joe co-hosts] Joe and Mika used to have Trump on in his bathrobe on the telephone,” said Dean. “Nobody else got that kind of treatment.”
“It must be ratings, because reality television sells,” Dean insisted. “It’s the lowest common denominator. It’s certainly not news. It’s hard for these folks to call themselves news networks if this is the kind of crap they’re putting on there. … The media is about making money.”
His rant didn’t stop there. “They care about ratings, they care about sensationalism,” said Dean. … This stuff is just a cartoon show and it’s absurd … These are purportedly news channels that peddle misinformation for the sake of the ratings,” he concluded.
MSNBC’s Chris Hayes said in March the briefings have “morphed into something akin to Trump rallies without the crowds,” adding, “The briefings are where he casts his failures in the most positive light.
CNN’s Don Lemon joined in the briefing-bashing claiming, “I am not sure, if you want to be honest, that we should carry that live. I think we should run snippets. I think we should do it afterward and get the pertinent points to the American people, because he’s never, ever going to tell you the truth.” Describing the briefings as Trump’s new Apprentice, Lemon said he “wants his base to think the media’s being mean to him and they’re attacking him.”
Only a minuscule audience is interested in hearing the non-stop, angry mocking of the president that consumes the coverage of the coronavirus pandemic on CNN and MSNBC.
Liberal journalists and Democrats are trapped in their own echo chamber while the rest of the country keenly tunes in to Trump.